Paint giveaway.........

I just want to give props to the Freecycle network, I am getting rid of some unwanted colours, including the overwhelmingly pink based purple (more Magenta if you ask me) that Mr. B  used on my walls.  So, I am having a woman come for it and so, I removed the 5L paint tin from the cupboard to put upstairs, when I have a good look at it I see it is actually called Damson Dream 5!!!  You bloody wot?? Did they have Stevie Wonder working at the Dulux desk that day?  It is a completely different tone than the colour you see in that picture. This is the closest I have come the actual colour on my walls. Can anyone else see the difference or is it just me?